Daniel J. Tortora
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Daniel J. Tortora
Nonfiction Book Editor | Publishing Coach | Historian

Discover the secrets that most authors overlook.

Sell more books—

with proven book marketing strategies that work for you. 

You can’t expect to sell books without knowing the strategies that work—for you.

News flash: This holds true for both traditionally-published and self-published authors.

Traditional publishers don’t do a whole lot when it comes to marketing your book. They’re just not as invested as you need them to be.

And they’re not exactly known for their listening skills. (Translation: they ignore many author suggestions.)

Self-published (indie) authors often lack the savvy (and a solid plan) to make their book stand out amid a crowded marketplace.

And they often flounder as a result.

You don’t have to rely on your publisher or spend money you don’t have to hire a publicist to—

Get your book out into the world the way you envision it.

A non-exhaustive list of common author nightmares:

You worry your book will get lost in the crowd, and never get found.

You see so much information on book marketing—but you don’t know where to start.

You don’t know how to market your book in a way that feels authentic to you.

It doesn’t have to be that way.

You can market your book—in a way that fits your personality, your budget, your audience, and your goals.

A personalized book marketing plan

  • Opens doors to opportunities.
  • Helps you make the most of the traditional publishing process.
  • Most authors don’t take the initiative to create their own book promotion plan—which does their book a disservice.
  • Allows you to stand out as a self-published author and recoup some of your investment.
  • Ensures that you don’t become a statistic.
  • Most self-published authors only sell tens of copies of their books, which is far short of what’s possible.

The #1 priority—of first-time and experienced authors alike—is to sell books.

When you sell more books, you . . .

➜ reach more readers and change more lives

➜ build a name for yourself

➜ create opportunities to write more books

➜ add to your “rainy day” fund

➜ get rewarded for your creativity

A strategic book marketing plan leads to book sales.

I’ve seen this happen time and time again.

Including with my own books (which were traditionally published).

This seems like a good time to introduce myself.

Hi—I’m Daniel Tortora.

Former history professor, current author coach and editor—on a mission to help you master your book marketing plan.

Too many authors struggle to promote their book.

And I’ve felt what it’s like to squander time and money—and trust the wrong people.

I was able to use what you’ll learn in this course to right the ship and chart a new course for my books.

The result?

Thousands of books sold. Dozens of speaking opportunities. A book club selection and a major award. Publishers and readers left impressed and shocked by the results of my book marketing plan.

I understand how competitive the book publishing industry is, and which strategies to employ to reach your readers.

I’ve helped hundreds of people improve their writing, overcome their biggest obstacle (themselves), and unlock the secrets to book promotion.

Would you like to reach readers, increase sales, and share your book with the world—the way you envision it?

 Introducing . . .

The Best Book Marketing Strategies online course: 

The Nonfiction Author’s Guide to Getting Publicity and Selling Books


The ultimate course for nonfiction authors who want a marketing plan they feel comfortable with and can follow with confidence.

The ones who want to know how to market their nonfiction book like the pros do.

Who want in on the marketing secrets most authors overlook.

The ones who are intimidated by the sea of marketing options available.

Who want to make darn sure they plug their book in the right places—so they get in front of potential readers.

“The thing I liked most was that it was dense content, nothing wasted, no fluff, just very important information. Handouts were awesome.”

“Wow! So much to think about. Now I look forward to the book marketing process.

–Jeffrey Denman, historian/author of John Quincy Adams: Reluctant Abolitionist

What you get today…

instant access to 8 videos and 14 exclusive resources!

In this course you’ll learn how to . . .

► Create your winning book marketing plan

► Build & improve your author platform

► Sell more books on Amazon

► Get reviews and mentions/get publicity

► Schedule podcast and media appearances

► Line up and put on author events

► Get your book into libraries and bookstores

You’ll also get . . .

• a list of book marketing tasks • a timeline of book marketing activities • the author website checklist • an author one-sheet and media kit template • best practices for author email lists • an overview of social media platforms for authors • an Amazon Author Central checklist • a Goodreads page checklist and dos and don’ts • a list of review services • review query/slip • a podcast pitch template • the author event cheat sheet . . . and more!

With this course, you’ll:

  • Feel guided and supported so you have a fulfilling author journey.
  • Have a plan—that you’re comfortable with, so you can sell more books!
  • Learn the best book marketing options for you and your audience—so your efforts are met with success.
  • Discover the keys to making your book more visible to buyers, libraries, and bookstores.
  • Shine a spotlight on your book so you avoid becoming a sad statistic.
  • Have a jam-packed author resource you can return to—for future books!
  • Look like a pro without spending lots of dough.
  • Make the best decisions for you and your book—so you feel confident every step of the way.

“Daniel helped me get clear on my marketing, with simple, easy-to-follow strategies.”

“He had some great ideas that I wasn’t aware of.”

“His enthusiasm is infectious and his knowledge of the publishing industry is vast. Highly recommended!”

–Kelly Miller, healthy eating/cookbook author

Let’s talk dollars and “sense.”

You could spend up to $1,000 on a coach to guide you through the book marketing process.

Throw thousands of dollars at expensive ads—and hope that they work.

Or pay $3,000+ to hire a publicist.

But this course won’t cost you anywhere near that much.

You can get all the information, go through it at your own pace, and feel confident creating your book marketing plan—for only $125.

But wait! There’s more!😎

➜You’ll get the BONUS video on how to use Goodreads to market your book.

And the Goodreads Author Checklist and Goodreads Dos and Don’ts.

Don’t miss this opportunity!

FAQ

+ Will this work for me if I’m traditionally-published? Or self-published?

Absolutely! Both self-published and traditionally-published authors have used this course to create and carry out a savvy book marketing plan.

Traditionally-published authors have been disappointed to find their publishers’ resources to be more limited than they expected.

This course has given many traditionally-published authors a book marketing plan that adds to their publisher’s book publicity strategies.

Self-published authors have used this course to stand out, save time and money, and actually enjoy the process.

+ When do I need to start working on my book marketing?

Ideally, you would start several months before your publication date.

But even if you already launched your book, there is so much you can do to extend the life of your book sales.

This course shows you what to do pre-launch, at launch, and post-launch—so your book generates publicity and sales for months (and years) to come.

+ Couldn’t I just Google how to market my book?

Yes, you could. But—will you take the time to sift through all that information? And how will you know which information is right for you and your book?

Google searches won’t give you insider information, suggestions tailored to your situation, a breakdown of the best free (and paid) tools, an expert plan, exclusive checklists, my expertise and experience, and my clients’ experiences.

+ When will the course material be available?

As soon as you purchase it. This is a self-guided course; you can watch (and re-watch) it any time you like. And you get to work through the material at your own pace.

+ I’m introverted/hate public speaking/don’t have time to dedicate to speaking engagements. Will this course have book marketing options for me?

Yes! This book marketing course has been designed with all kinds of authors, budgets, and schedules in mind.

This course does NOT cover paid advertising such as Amazon ads and Facebook ads. Nor does it teach you how to hire a publicist or a marketing agency. It’s focsed on DIY strategies.

+ Are there additional costs based on what you teach in the course?

In this course, I share free and paid options for book marketing.

In this course, you’ll learn ways to market your book on a budget. You’ll see tons of book marketing options that cost little-to-nothing.

If you are able and looking to spend a little money to market your book, I’ll show you how you can invest that money wisely.

+ How long do I have access to the course?

You will have “future access” to the course. You can watch and download any and all videos and handouts.

You also get any new or updated material added to the course.

If for any reason the course is going away, you’ll be the first to know (and will receive plenty of notice)!

+ Do you offer refunds?

No. All sales are final. You’re getting instant access to the entire course. A small investment for a big return.

You’ll also have direct access to me—so if you need anything, before, during, or after your purchase, don’t hesitate to reach out.

When you buy this book marketing course now...

Once you complete your purchase, you’ll receive your login information.

Watch the course, access the handouts, and work through the material immediately—at your own pace!

You can begin achieving book marketing success!

The Best Book Marketing Strategies online course:

The Nonfiction Author’s Guide to Getting Publicity and Selling Books


Video 1: Create Your Winning Marketing Plan 

Video 2: Build and Improve Your Author Platform

Video 3: Use Amazon Author Central 

Video 4: Get Reviews and Mentions 

Video 5: Schedule Podcast and Media Appearances 

Video 6: Line Up and Put On Author Events 

Video 7: Get Your Book into Libraries and Bookstores 

Bonus Video: Use Goodreads (with a Goodreads checklist and dos and don’ts)

Act now: The first 10 students to sign up each month get 1 free hour of author coaching with me!

All for just $125!