Daniel J. Tortora
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Daniel J. Tortora
Nonfiction Book Editing & Coaching | Historian

 Ready to publish & want the best plan to follow?


Stand out. Sell books.

Self-publish like a pro.


You’re self-publishing a book and you want to get it out into the world. Pronto!

You want to self-publish. But there’s so much information to sift through. Worried about making decisions that will only lead to disappointment?

It can feel overwhelming to dig through all the self-publishing advice out there.

And where exactly are you supposed to shove this task on your already-full calendar?

What if you end up embarrassed?

Don’t spend another second spinning your wheels.

Traditional publishing isn’t all it’s cracked up to be.

You might wait 2 years to proudly hold the first printed copy of your book in your hands.

Your creative control over the publishing process will slip through your fingers.

When your book sells, your publisher will pocket most of the money. Your money.

And—they probably won’t have half the passion for your book that you do. You’ll end up disenchanted, underwhelmed, and disappointed.

It doesn’t have to be this way.

Publish your book—now. The right way. With someone you already know and trust—You.

When you self-publish, you

  • Gain control over shaping the creative process.
  • Reach readers faster (and build your authority faster).
  • Have the power to produce a quality book—on your own terms—so you beam with pride when you see your finished work.
  • Escape the soul-crushing experience of traditional publishing.

Want to self-publish—without looking self-published?


This self-paced course breaks down the self-publishing process, the requirements, and your options, step by step.

And conveniently houses all that information in one place.

➜ No hours for you to spend drowning in information overload.

➜ No sifting through endless saved articles and YouTube videos.

➜ No spinning in your office chair, wondering where to start.

➜ No crossing your fingers and hoping you’ll make the right choices for you and your book.

This seems like a good time to introduce myself.

Hi—I’m Daniel Tortora.

Former history professor, current author coach and editor—on a mission to help you self-publish with pride and confidence.

Too many people struggle, alone, through the publishing process without someone to help and guide them.

After friends watched me traditionally publish two books (thanks, academia!)—they started blowing up my phone and my inbox. 

They too wanted to publish books—but didn’t have 2 years, a PhD, or the desire to dive into the snake pit that is traditional publishing.

I created a successful self-publishing system—one that made them believers in the process. One that proves you don't need a PhD to publish a great book.

Since then, I’ve continued to perfect that system because I understand how competitive publishing is, and how quickly trends change.

I’ve helped hundreds of hopeful authors like you to improve their writing, take charge of the book publishing process, and self-publish with confidence. 

Would you like to self-publish and show up—on Amazon (and elsewhere)—like a pro?

 Introducing . . .

The Step-by-Step Self Publishing Process online course

How to Prepare and Publish Your First Book on Amazon—

and Elsewhere


The ultimate course for first-time authors, stressed out authors, and DIY-ers.

The ones who don’t want to wait two years to get their writing in the hands of readers—but also don’t want to sift through endless Google search results to find the best way to self-publish their book.

Get the control you’re looking for—over the process, over your earnings, over your message getting into the world—the way you envision it.

Learn how to self-publish your book and look professional—every step of the way.

“Dan is a godsend to authors. His ability to provide wise, dependable guidance is a special gift.”

“I can’t imagine publishing my next book without his help, expertise, and knowledge.”

—Samantha Shad, author of Write Through the Crisis

What you get today . . .

instant access to 16 videos and 17 exclusive resources!

In Module 1, you’ll learn how to . . .

► Do impactful self-editing and formatting

► Utilize beta readers and get blurbs

► Hire a book editor and make final revisions

► Master cover design and interior design basics

► Prepare and optimize your book info (metadata)

► Handle copyrights and LCCNs for US authors

You’ll also get . . .

• a self-editing checklist • a checklist of book elements • a guide and template for blurbs • a guide to the different types of editing • a list of common manuscript problems • a sample style sheet • a time- and error-saving proofreading checklist • cover and interior design recommendations • the “Get Ready to Self-Publish” cheat sheet • book description best practices

In Module 2, you’ll learn how to . . .

► Choose Your Self-Publishing Path 

► Self-Publish to Amazon

► Self-Publish to Barnes & Noble Press 

► Self-Publish to Draft2Digital 

► Self-Publish to IngramSpark 

► Prioritize what to do next

You’ll also get . . .

• a comparison of self-publishing options • a rundown of book formats and considerations • calculators for self-publishing royalties • a list of fiction and nonfiction Amazon.com browse categories • the guide to Amazon KDP Select • the handy “Recommended Resources for Self-Published Authors”

With this course, you’ll:

  • Look like a pro without spending a lot of dough.
  • Learn the exact steps to publish a book on Amazon—and elsewhere.
  • Have all your ducks in a row when it’s time to plug in all that information.
  • Know when to crack open your wallet, so you can make the most of your money and your efforts.
  • Discover the keys to making your book more visible to buyers, libraries, and bookstores.
  • Make the best decisions for you and your book—with a step-by-step plan.
  • Produce an appealing and respectable book you can be proud of.
  • Have a jam-packed author resource you can return to—for future books!

“Self publishing is a complex task, made much easier with the help of an experienced professional.

I count on Dan Tortora’s vast insight into how to produce and distribute the book most effectively.

–John Beakes, Sr., author of seven nonfiction books

Let’s talk dollars and “sense.”

You could spend at least $60/hour or more to hire an author coach to and it could easily take 10–12 hours or more.

You could pay $1,000–$3,000, on average, to work with a self-publishing services company (where you’re not even allowed to speak to the editor—talk about impersonal).

There are lengthy self-publishing training programs for authors that cost $6,000!

But this course won’t even cost you that much.

You can get all the information, explore it at your own pace, and turn your book manuscript into your very own published book—for only $149.

But wait! There’s more!😎

Buy this course NOW and when you publish your book for the first time to Amazon, Ingram, or Draft2Digital,

I’ll do your keywords and categories for you—for FREE.

Don’t miss this opportunity!

FAQ

+ Is self-publishing right for me?

If you’re an author who wants to get your book into the world the way you envision it, self-publishing is a great choice for you.

Students have said this course helped them publish their book— smarter and quicker than they would have with a traditional publisher.

This course walks you through the self-publishing process, step by step.

+ What if I’ve been traditionally-published in the past? How will it look if I self-publish?

You can definitely self-publish—and earn more for each book sold.

Self-publishing can be done poorly or it can be done impressively. You’ll learn how to do this thing the right way.

If you follow these steps—you’ll self-publish a book that doesn’t look self-published, is primed to reach the right readers, and is priced correctly (for you and your readers).

+ Do I need to make time for live video chats?

This is a self-guided, on-demand course; you can watch it any time you like. And you get to work through the material at your own pace.

+ Are there additional costs based on what you teach in the course?

Anyone can produce a quality book for little-to-no money.

You’ll see plenty of free tools that you can utilize.

If you are able and looking to invest a little money into publishing your book, you’ll see how you can spend that money wisely.

You’ll learn the going rate for things like book cover design and editing services, for example.

+ How long do I have access to the course?

You will have “future access” to the course. You can watch and download any and all videos and handouts.

You also get any new or updated material added to the course.

If for any reason the course is going away, you’ll be the first to know (and will receive plenty of notice)!

+ How long do you think this will take?

It depends on one thing: you. This course gives you a clear plan to follow—the tools to use, the information to have ready for publishing, etc.

Students have completed the course material and self-published in as little as 1–2 months.

+ Do you offer refunds?

No. All sales are final. You’re getting instant access to the entire course. A small investment for a big return.

You’ll also have direct access to me—so if you need anything, before, during, or after your purchase, don’t hesitate to reach out.

“Daniel turned my panic about the publishing process into pure excitement! I couldn’t find any clear information online for specific questions I had about KDP and Ingram. Not only did he provide thorough explanations . . . but he did it in an engaging and fun way that made me feel comfortable.”

—Claudia Stavola, stand-up comedian and author of 100 Things to Hate Before You Die

When you buy the self-publishing course . . .

You’ll receive your login information.

Jump in, watch the course, access the handouts, & work through the material immediately—at your own pace.

Can’t wait to hear about your book publishing success!

The Step-by-Step Self Publishing Process online course

How to Prepare and Publish Your First Book on Amazon—

and Elsewhere



Module 1: Prepare to Self-Publish

Module 2: Self-Publish to Amazon and to Other Retailers and Distributors

Conclusion: What You’ve Learned and What You Can Do Next

Act now:
You’ll also get free keyword and category suggestions to make your book more discoverable!

All for just $149!