Daniel J. Tortora

Resources for Nonfiction Authors

120+ articles for authors on writing, publishing, and book marketing—by nonfiction editor and book coach Daniel Tortora.

Posts tagged bookstores

Choosing BISAC Codes for a Book for Increased Discoverability and Sales

Choosing BISAC Codes for a Book for Increased Discoverability and Sales

Learn how to choose the right BISAC categories so your book lands on the right shelf (and in the right carts).

Authors, Coaching, PublishingDaniel J. TortoraMay 25, 2026author tips, BISAC codes, bookstores, IngramSpark, libraries, ebooks, print books, audiobooks, traditional publishing, metadata

Steps in the Traditional Publishing Process

Steps in the Traditional Publishing Process

The traditional book publishing process, broken down step by step, by a nonfiction book coach.

Is Traditional Publishing Worth It?

Is Traditional Publishing Worth It?

A publishing coach examines the pros and cons of being traditionally published.

Authors, PublishingDaniel J. TortoraApril 28, 2025agents, author tips, author query letter, big 5, book proposal, book royalties, bookstores, hybrid publishing, self-publishing, traditional publishing, university presses

How to Sell Books Without Social Media

How to Sell Books Without Social Media

Some great strategies for book marketing without social media.

Authors, MarketingDaniel J. TortoraDecember 10, 2024author tips, book coaching, book marketing, book promotion sites, bookstores, libraries, podcasts, selling ebooks

Getting Your Book into Bookstores: 15 Strategies for Authors

Getting Your Book into Bookstores: 15 Strategies for Authors

15 tips for getting bookstores to stock your book:

Authors, MarketingDaniel J. TortoraMarch 22, 2021book marketing, bookstores, self-publishing, author tips